By the summer of 2011, it had become apparent that one aspect of the ongoing healthcare reforms – the use of financial incentives to drive behaviour in the NHS – was starting to emerge as a particular topic of concern. HJCL organised a parliamentary event using a debate format with panellists speaking for and against a motion that the use of financial incentives in the NHS would have a beneficial impact on the quality of care and patient outcomes. HJCL:
- Devised the debate subject-matter around the use of financial incentives in the NHS, identified potential speakers and discussion points;.
- Secured a high-quality panel of speakers including Nick de Bois MP (Chair), Professor Paul Corrigan, Professor Andy McKeon, Andrew Haldenby (Director of Reform), Dr Daniel Poulter MP and Debbie Abrahams MP;.
- Used the event to position the client as a thought-leader in the health reform debate as well as supporters of open, serious and balanced discussion on topical issues; and
- Attracted a high calibre list of attendees, including parliamentarians and several senior figures from the Royal College of GPs, the National Institute for Health and Clinical Excellence, Diabetes UK and the Royal College of Nursing.